Today Google launched its APIs for Google Analytics. This will help end users and organizations to integrate Google Analytics into their own business applications.

The Analytics can be extended to Office applications, new tools can be developed. Developers can provide their own user interface to the reports. APIs can also be integrated into Google Android mobiles. Mashups regarding the Google Analytics can be developed, so as to show the place from where site users are.

Source: Google Analytics Blog

Internet Search mammoth Google beats the economic downturn in the first quarter, posting an 8.9-percent rise in profits as revenues climbed 6.2 percent. Revenue fell 3% for the quarter versus the fourth quarter of 2008. But, for the year, revenues were more. This were partially due to some cost cutting measures taken by Google.

Google reported first-quarter revenue of $5.51 billion, up 6 percent from the year-ago quarter but down 3 percent from the 2008 fourth quarter — its first ever sequential decline. Net profit for the quarter ended March 31 was $1.42 billion, or $4.49 cents a share, up from $1.31 billion, or $4.12 a share, a year earlier.

Google executives said lower labor costs, as the company reset performance based bonuses for the new year, kept expenses in line. And after several years in which Google expanded its workforce, the company’s headcount declined slightly in the first quarter to 20,164 employees worldwide. Google announced three rounds of layoffs in the first quarter, although the 200 sales and marketing job cuts announced in March were not reflected in the latest headcount.

We can say that recession has made an impact on Google’s earnings. Also users are trying to first research and then shop carefully online for products. The paid clicks went up 17%, but Google’s revenue didn’t increased from these click. Because, advertisers reduced the bids they make for keywords in Google’s auction-based advertising system.

Sify has launched its gaming site Antzill.com with some social networking features. According to Sify, the site provides rich, interactive and communication features through which players can interact with each other while playing games.

Users can also maintain their profiles, rate favorite games and scrap another players. Site also offers reward points to players which they can redeem for prizes.

Another players in the online gaming are Zapak, Games2Win and Indiagames.

Video Ad platform company Vdopia has struck a deal with Web18 to power video ads for all Web18’s web properties. Web18’s all web sites will have video ads provided by Vdopia’s ad network and platform.

Almost all of the Web 18 websites IBNLive, Buzz18, MoneyControl, Tech2 etc use videos for content delivery and powering this network through video ads will give a lead to Vdopia in terms of getting advertisers.

Another major company providing video ads through its ad platform is Jivox. Lets hope in the new year that this deal will surely enhance video ad delivery in India.

Yesterday RCom launched its GSM services in India nationwide. Addressing a press conference in Mumbai Reliance Communications chairman Mr. Anil Ambani told that GSM services will cover 11,000 towns all over India.

RCom has spent about 10,000 crores for the infrastructure of this service. It already operates CDMA services nationwide. Its the country’s first telecom major who has both CDMA and GSM services.

RCom says that its ahead of technology with its other competitors (Airtel and Vodafone) with crystal clear digital voice and no call drops gauranteed.

Pune based movie ticketing company BookEazy.com has gone into hibernation according to its co-founder Santosh Dawara citing change in attitude of Multiplex owners and their business model.They will now focus on their another product Lipikaar which supports 17 Indian languages.

Actually if we look at the business model of BookEazy, it was not a single transaction to purchase a movie ticket. First a customer has to make advance deposits to BookEazy and then pay the cash at multiplex counter by referring a SMS coupon provided by BookEazy.

Other players like Network18’s BookMyShow has progressed much on this and they have single transaction for purchasing a movie ticket. Also there is a mobile version of BookMyShow.

Lets see what changes are made in the business model of BookEazy so that it catches up again?